A year and a half ago, Running Heroes raised two million euros and diversified its offer into new sports, rebranding as Sport Heroes. Today, the start-up founded four years ago by Boris Pourreau and Jean-Charles Touzalin has completed a new round of financing. This time, the company, which offers sports advice via applications but above all competitions offering brand rewards, has managed to raise a further four million euros.
An excellent deal with a major name in French sports. The new shareholder is the investment company Genairgy, run by Julien Leclercq… a member of Decathlon’s founding family as well as a member of the global sporting goods retail giant’s board.
Read the full article in French at FashionNetwork.com